DealGuru expands into e-commerce, reports US$40M revenue in 2012

Singapore-based DealGuru, which operates popular daily deals site DEAL.com.sg, has just announced their expansion of their new e-commerce vertical.

The new e-commerce vertical, called DEAL/Shop boasts over 2,800 product listings and provides free shopping and a 180-day product warranty. Some of the product categories include fashion, electronics, cosmetics as well as household goods. Existing customers of DEAL.com.sg will also be able to use their existing records, rewards points and DEAL credits on DEAL/Shop purchases.

“DEAL/Shop further marks the evolution of DEALGURU Holdings into an integrated ecommerce leader in SEA. Having been several months in the works, we’re very excited to officially launch our latest vertical,” said Patrick Linden, CEO of DEALGURU Holdings Pte Ltd.

Read also: All Deals Asia raising series A round, looking around for great hires

We have said this over and over again: the e-commerce space is heating up in the region. We have seen this first hand, with e-commerce companies like Zalora, Inverted Edge, All Deals Asia recently raising huge amounts of funding to boost their market reach. Within the e-commerce space, DealGuru probably has the widest portfolio, which include daily deals with DEAL.com.sg, online store concept with DEAL/Shop, food delivery with RoomServiceDeliveries, as well as its physical store with DEAL Collection Points — all four independent of each other but complementary in nature.

So how is DealGuru doing right now? Richin Desai, vice president for marketing, told us that monthly sales in Singapore for DEAL.com.sg rose from around S$200,000 (US$161,000) in January 2012 to over S$1 million (US$0.81 million) in December 2012. Dealguru Holdings, as a whole, generated in excess of S$50 million (US$40.3 million) in revenues in 2012. That’s a lot of money.

Read also: Dealguru acquires Asian Room Service, heats up online food delivery competition in Singapore

Earlier last year too, DealGuru acquired RoomServiceDeliveries and has expanded into the food delivery space, competing with companies such as FoodPanda. Richin also told us that under its portfolio leadership, RoomServiceDelivers has seen an exponential growth over the last quarter, with revenues in this sector almost doubling. While it is operating both in Singapore and Malaysia, RoomServiceDeliveries is also beefing up its operations in Indonesia.

With the e-commerce space heating up right now, venture-backed companies are aggressively land-grabbing market shares around in the region, how does DealGuru stand out?

“There are a lot of new players entering the market with interesting models. However, even for some of the recently extremely well funded ones, it will take time to mature and reach double-digit million revenue levels. We stand out because we basically kick-started e-Commerce in early 2010 in Singapore and Malaysia. We’re in the top 3 revenue generating e-commerce companies over here with more than SGD50 million total revenue in 2012. We have one of the largest customer bases: about 2 million across both countries, which we plan to add additional verticals such as DEAL/Shop to further support the growth. The key is to keep on innovating upon the existing platform we have.”

“The next time someone thinks of buying anything online, we want them to think of DEAL.com.sg as their preferred destination.” - Richin Desai, VP Marketing of DealGuru

Read also: Zalora to focus on m-commerce after US$26M investment from Tengelmann Group

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